Pasar Siti Khadijah, Kota Bharu

Nestled in the heart of Kota Bharu, Kelantan, Pasar Siti Khadijah offers a vibrant mix of traditional food, crafts, and local commerce driven by women entrepreneurs. From digital transformation to award-winning cleanliness, discover why this iconic market is more than a shopping spot—it’s a reflection of Malaysia’s soul.

Plan your visit to Pasar Siti Khadijah and witness the heartbeat of Kelantanese culture! Taste, shop, and connect with local heritage.

Why Visit

Uniqueness

Pasar Siti Khadijah isn’t just a market—it’s a social experience, a tourist attraction, and a cultural institution. Named after the wife of Prophet Muhammad S.A.W., the market is run predominantly by women, showcasing empowerment in one of the most iconic symbols of local commerce.

A Market Powered by Women

Traditional Business with Modern Impact

• Majority of sellers are women, illustrating strength and cultural values.
• Represents the entrepreneurial spirit of the local Malay community.

Local Goods Sold

• Traditional kuih-muih, lauk pauk
• Fresh produce, meats, and seafood
• Batik, songket, and daily fashion
• Gold and silver crafts

Facilities & Cleanliness Standards

‘BMW’ Toilet Upgrades

• Bersih (Clean), Menawan (Attractive), Wangi (Fragrant)
• Daily cleaning with industrial vacuums and high-pressure washers
• Organized wet/dry waste separation and adequate disposal bins

Award-Winning Hygiene

• Crowned Cleanest Public Market in Malaysia (2021)
• Enforced by MPKB-BRI with regular inspections and legal awareness programs

Embracing Digital Transformation

On 6 March 2022, Pasar Siti Khadijah launched its Digital Transformation Program, officiated by YB Dato’ Sri Mustafa Mohamed, Minister in the Prime Minister’s Department (Economy).

QR Payment System

• Enables digital transactions via QR code
• Partnered with PayNet, Kelantan Digital, Bank Negara Malaysia, Bank Islam

Collaboration Partners

• Majlis Perbandaran Kota Bharu – Bandaraya Islam (MPKB-BRI)
• AKPK, SSM, KPDNHEP
• Malaysian government and financial bodies

Quick Info

Visitor Reviews & Testimonials

“Absolutely amazed by the range of goods and how spotless everything is. At Pasar Siti Khadijah, women here run the show with such grace!” — Fazrina A., tourist from Johor

“I loved that I could pay via QR code. It’s modern yet so traditional. Pasar Siti Khadijah is must-see in Kota Bharu.” — Sivakumar R., digital nomad from Kuala Lumpur

“Seeing women dominate business in such a beautiful, clean place like Pasar Siti Khadijah was empowering. I bought batik for my mom!” — Jenny C., traveler from Singapore

Contact & Booking Info

Final Thoughts

Pasar Siti Khadijah is more than just a market—it’s a living story etched into the heart of Kelantan. From its roots as a bustling marketplace to its evolution into a digitally integrated commercial and cultural space, Pasar Siti Khadijah stands tall as a symbol of community, cleanliness, and empowerment. The market’s hexa-shaped design, thriving women-led businesses, and rich offerings make it an unforgettable visit for tourists and locals alike.

Whether you come for the batik, the kuih muih, or the humbling energy of women powering an entire economy—you’re bound to leave with more than just shopping bags: you’ll carry home stories, smiles, and the soul of Kota Bharu.